“@coachella I really appreciate you. But I don’t appreciate the way my name is written so small in your bill. I am an AFRICAN GIANT and will not be reduced to whatever that tiny writing means. Fix things quick please,” African Giant Burna Boy posted on his Instagram Story.
Nigerian music stars Damini Ogulu who goes by the stage name, African Giant Burna Boy and Tosin Ajibade, also known as Mr Eazi are set to have their first Coachella appearances in April.
The Coachella Valley Music and Arts Festival is a yearly music and arts festival sited at the Empire Polo club in Indio, California.
It is one of the globally known, and lucrative music festivals in the entire United States and the world at large.
The News Agency of Nigeria reports that according to the listing publicized through Coachella’s official Instagram account @coachella, African Giant Burna Boy will stage his act on April 13 and 20, Mr. Eazi will be performing on April 14 and 21.
The pair has, in the past year made progress and contributions in their music genres with African Giant Burna Boy staging sold out shows and Mr. Eazi breaking previous streaming records.
African Giant Burna Boy’s ‘Ye’ is still one of the most listened-to Nigerian songs in 2018 and Mr. Eazi’s ‘Lagos to London’ EP had a global audience.
Reacting to the announcement, the ‘Ye’ crooner thanked the organisers of the globally known event for the recognition and also expressed his dissatisfaction with the font size of his name on the bill.
While expressing his rage through his Instagram handle in a post that he has deleted almost immediately after posting, he described himself as an “AFRICAN GIANT”, and called on Coachella to “fix things
His post made him the number one trend in Lagos state for with over 21.4k tweets.
After his reaction, Business Insider Sub Saharan African has juxtaposed the self-acclaimed “Oluwa Burna” to fellow Nigerian artist, Mr. Eazi as well as five other international Coachella acts who all have the same font size on the bill.
Here is how he made headway on Spotify:
- Burna Boy – 893, 409 monthly listeners
It was observed that the “African Giant” had the least number of monthly listeners on Spotify
- Mr Eazi - 2, 684, 405
- Dermot Kennedy - 3,459, 997
- Clairo - 2,342,422
- Sabrina Claudio - 2,334,979
- Jon Hopkins - 1,666,478
- Lizzo - 1,021,479
He was enlisted as one of the performers of the 2019 Coachella Valley Music and Arts Festival scheduled to hold between April 12 to 21.
He and “leg over” singer, Mr Eazi are the only African artistes to make the billing.
However, Burna Boy who was unarguably Nigeria’s act of 2018 did not hide his displeasure at the fact his name appears below artistes such as Pusha T and Gucci Gang and is written in small fonts to top it all.
IS FONT SIZE RELEVANT?
In 2017, The New Yorker interviewed Paul Tollett, the mastermind behind Coachella, which started in 1999.
Few years ago, The New Yorker had a dialogue with the “brain” behind Coachella, Paul Tollett where the latter was asked about the relevance of the size of fonts of the name of Coachella’s billed acts
As stated by Paul , an artist’s position and the font size with which their name appears on the poster, as casual as it may seem, are very paramount.
Infact, they are very important that they can determine what the artists would henceforth demand for booking fees , he said.
He said verbatim, “We have so many arguments over font sizes [on the poster]. I literally have gone to the mat over one point size. Sounds like a small thing in the great scheme of life. But, as it relates to these bands, it’s huge.”
THEN WHAT IS THE CRITERIA FOR CHOOSING THESE ARTISTS ?
Coachella looks out for these ternary factors – influence on social media, number of records sold, and what is the most trendy kind of music at the time (e.g pop and Afrobeat).
During his interview with The New Yorker, Mr. Tollett brought to mind how Dutch dance star Martin Garrix’s agent used his social media presence i.e on Instagram to brawl for Garrix to be on the same line of the 2017 bill as DJ Snake.
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“His socials are four times bigger [than Snake’s],” the agent argued. “He is in the top one percent of connected artists to his fan base.”
This contention later compelled Tollett in deciding to bring in DJ Snake abaft Garrix.
In fact, no matter how high or low an artist is placed on the poster, performing at Coachella remains an opportunity that catalyzes the progress of one’s career, African Giant Burna Boy should understand that
Headliners are paid for as much as $3–4 million while some of the smallest acts earn about $10,000 for their acts.
NAN reports that in 2018, Wizkid was announced to perform at the music festival but didn’t show up due to what the artist tagged ‘Visa issues’.
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Nevertheless, the festival was immensely promoted by Beyoncé whose acts were one of the most-talked about moments of the year 2018.
Ariana Grande, Childish Gambino and Tame Impala will headline the nearing show while actor and DJ, Idris Elba, Solange, the 1975 and Janelle Monáe will perform.
Kacey Musgraves, Rosalía, Yves Tumor, SOPHIE, Mac DeMarco, Idris Elba, Jon Hopkins, Kaytranada, Anderson Paak, Juice WRLD, Carti, Let’s Eat Grandma and Sheck Wes would also be part of the lineup.
by Ajayi Ayodeji